Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Read about Business Excellence winners Amy Avellar, Rachel Bennington, Bryce Caswell, Louise Cotterill, Emma Dean, Lindsey Hogan, Megan Hoppenjans, Katie McGee, Neha Pokharna, Heather Redman and Lauren Wood.