Cars play a crucial role in modern society, not only as a means of transportation but also as symbols of status, innovation, and personal expression. Over the years, automotive technology has evolved significantly, from the introduction of the internal combustion engine to the rise of electric and hybrid vehicles aimed at reducing carbon emissions.
Box Two
Cars play a crucial role in modern society, not only as a means of transportation but also as symbols of status, innovation, and personal expression. Over the years, automotive technology has evolved significantly, from the introduction of the internal combustion engine to the rise of electric and hybrid vehicles aimed at reducing carbon emissions.
Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.