Cars play a crucial role in modern society, not only as a means of transportation but also as symbols of status, innovation, and personal expression. Over the years, automotive technology has evolved significantly, from the introduction of the internal combustion engine to the rise of electric and hybrid vehicles aimed at reducing carbon emissions.
Box Two
Cars play a crucial role in modern society, not only as a means of transportation but also as symbols of status, innovation, and personal expression. Over the years, automotive technology has evolved significantly, from the introduction of the internal combustion engine to the rise of electric and hybrid vehicles aimed at reducing carbon emissions.
As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.