Cars play a crucial role in modern society, not only as a means of transportation but also as symbols of status, innovation, and personal expression. Over the years, automotive technology has evolved significantly, from the introduction of the internal combustion engine to the rise of electric and hybrid vehicles aimed at reducing carbon emissions.
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Cars play a crucial role in modern society, not only as a means of transportation but also as symbols of status, innovation, and personal expression. Over the years, automotive technology has evolved significantly, from the introduction of the internal combustion engine to the rise of electric and hybrid vehicles aimed at reducing carbon emissions.
Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.