10-17 Scheduler Test Rob Mahoney 10/17/2024 PDF test Most Popular Content P2PI Names 40 Under 40 Class of 2025 The fourth annual awards program spotlights the next generation of leaders in commerce marketing. Kroger Expands Off-Site Retail Media Capabilities New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments. Why Kroger Precision Marketing Wanted a Full-Funnel Reset The shift has let KPM work more holistically with its merchandising partners in brand conversations. Oreo Turns Crosswalks Into Shoppable Experiences A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. Costco Signals New Era of Personalization, Retail Media Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.
