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Most Popular Content

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
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Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
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See Inside Target's Design-Forward New York Concept Store

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.
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Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.
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