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Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
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P2PI Names 2025 Hall of Fame Inductees

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
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P-O-P Spotlight: Back-to-School Hits the Aisles

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.
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Shell to Shut Down Volta's EV Charging, Media Network

Volta Media and its network of charging stations will be dismantled by the end of the year.
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How Gallo Is Connecting Retail Media to the Physical Shelf

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  
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