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Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.
KPM has partnered with the IAB since 2021.

How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.
Emma Versaw of Inmar

P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.
Starlink

Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.
Gopuff Koddi

Walmart Giving Several Neighborhood Markets a 'Rapid Remodel'

The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.
walmart neighborhood markets

Popular Content

Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.
KPM has partnered with the IAB since 2021.

How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.
Emma Versaw of Inmar

P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.
Starlink

Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.
Gopuff Koddi

Walmart Giving Several Neighborhood Markets a 'Rapid Remodel'

The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.
walmart neighborhood markets
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