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Walmart Connect Expands Social, Full-Funnel Offerings

The network's new capabilities help brands reach their customers in key moments.
Walmart

Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.
Shaq A Licious

Top 3 Factoids for Your Next BevAlc Strategy Meeting

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.
alcohol consumer insights

Retail Media Networks Face Consolidation as Marketers Demand Performance Proof

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.
shutterstock

Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.
Baci On location

Popular Content

Walmart Connect Expands Social, Full-Funnel Offerings

The network's new capabilities help brands reach their customers in key moments.
Walmart

Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.
Shaq A Licious

Top 3 Factoids for Your Next BevAlc Strategy Meeting

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.
alcohol consumer insights

Retail Media Networks Face Consolidation as Marketers Demand Performance Proof

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.
shutterstock

Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.
Baci On location
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