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Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
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2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.
2025 omnishopper awards

Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.
Dollar Tree Messerschmitt

P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
p2pi live

5 In-Store Trends that Dominated Retail in 2025

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.
Dossier at Target
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