Blog Sponsored by Taxidermy 'R' Us Another Blog Series Edited 12/4/2024 1204 Blog Summary Blein Ghiday PDF file-sample_150kB_5_0_0_2_2_1_1_0_1_0.pdf More Blog Posts In This Series 11/13/20241113 BlogSummary Text10/30/20241030 BlogSummary Text9/19/2024Sept 19 blog post Most Popular Content P2PI Names 40 Under 40 Class of 2025 The fourth annual awards program spotlights the next generation of leaders in commerce marketing. Loblaw Advance Debuts Linear Multi-Touch Attribution Solution Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms. Kroger Expands Off-Site Retail Media Capabilities New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments. Oreo Turns Crosswalks Into Shoppable Experiences A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. 2025 Women of Excellence Winners The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.
