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From the Editors 10/27/2025 Future Dated Blog 10-2025 Testing visiblity on home page for future dated blog Rob Mahoney text More Blog Posts In This Series 10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text 10/15/202410-15 Blogsummary Most Popular Content 2026 OmniShopper Awards Winners Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact. Inside Kimberly-Clark's Walmart-Exclusive Blend of Disney, Discovery and Play This case study details the full-funnel program, including retail media, influencers and in-store activations. P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. Hall of Fame Profile: Katie Williams, The J.M. Smucker Co. As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. How Kraft Heinz Drove Incremental Sales Lift With In-Store Retail Media at Empire Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.
