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July 12 Blog Post

Testing this blog post timing on the front end. 

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P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
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Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.
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P-O-P Showcase: Best-in-Class Activations

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.
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The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.
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Making the Most of BevAlc's New Era in Ontario

As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.
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