A bad product for bad people

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.

Volta Media and its network of charging stations will be dismantled by the end of the year.

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.