A bad product for bad people

Mark your calendar for Path to Purchase Institute events in 2026.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.