Nov 5 Metatag Updated?

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

Mark your calendar for Path to Purchase Institute events in 2025.

Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. 

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.