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Nov 5 Metatag Updated? Rob Mahoney 11/5/2024 text Most Popular Content 2026 OmniShopper Awards Winners Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact. 2026 OmniShopper Awards Winners Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact. P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. How Kraft Heinz Drove Incremental Sales Lift With In-Store Retail Media at Empire Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.