1204 Article Summary Blein Ghiday 12/4/2024 PDF file-sample_150kB_5_0_0_2_2_1_1_0_1.pdf Most Popular Content Walmart Connect Expands Social, Full-Funnel Offerings The network's new capabilities help brands reach their customers in key moments. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Top 3 Factoids for Your Next BevAlc Strategy Meeting From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. Retail Media Networks Face Consolidation as Marketers Demand Performance Proof New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty. Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.
