1204 Article

Mark your calendar for Path to Purchase Institute events in 2026.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.