1204 Article

Mark your calendar for Path to Purchase Institute events in 2025.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. 

Brand leaders share their strategies during a panel discussion at Retail Media Summit Canada.