1204 Article Summary Blein Ghiday 12/4/2024 PDF file-sample_150kB_5_0_0_2_2_1_1_0_1.pdf Most Popular Content Harris Teeter Shoppers Embark on 'Aisle Adventures' The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights. Inside Kellanova's Omnichannel Program With U.S. Soccer The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. Sam's Club Taps Membership, Jason Sudeikis for Major Transformation The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds. How Carbone Fine Food Uses Shelf Discovery to Drive Brand Switching CEO Eric Skae details the pasta sauce brand's path to success at Retail Media Summit. How AI Is Reshaping Retail Media Roles Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution.
