new test asdf 12/18/2024 Most Popular Content First Look: Inside Asianfresh's New Jersey Store Take a look at Asianfresh Food Market’s New Jersey debut, as fresh food, warehouse-style value and aisles of discovery take center stage. 2026 Women of Excellence Winners The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards. P2PI Names 40 Under 40 Class of 2026 The fifth annual awards program spotlights the next generation of leaders in commerce marketing. P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. P-O-P Showcase: Best-in-Class Displays, CPG Products With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.