new test

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.