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P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
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P-O-P Showcase: Best-in-Class Activations

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.
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Costco Builds On Offsite Retail Media Momentum

Building on its first offsite retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.
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Store Spotlight: DG Market

Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. 
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Henkel Takes 'Color on Tour' Nationwide

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.
Henkel's Schwarzkopf 'Color on Tour' campaign
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