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The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.

The pilot program is currently underway at 22 stores in Texas and Arkansas.