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1022 Article test summary text Rob Mahoney 10/22/2024 text text PDF filename Most Popular Content P2PI Announces 2025 Retail Media Award Winners Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media. Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign See how Mondelez International's digital shopping experience directed viewers to Walmart.com. P-O-P Showcase: Best-in-Class Activations Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments. The Evolution of Skincare Marketing: From Glamour to Authenticity Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world. Making the Most of BevAlc's New Era in Ontario As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.
