1022 Article test

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

How brand and shopper teams can keep the shoppers their programs already reach, learn from them and make every promotion start ahead of the last.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.