Global Taxonomy Paragraph Testing

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.