Global Taxonomy Paragraph Testing Rob Mahoney 11/14/2024 Most Popular Content Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Walmart Doubles Down on Tech to Reinvent the In-Store Experience A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth. How Retail Data Is Rewriting the Script for CTV and Digital Audio Brands that lean into their audience insights are seeing better strategies and growth. Henkel's All Looks to Spark Fresh Dialogue on Skin, Laundry Connection Marketing VP Julia Galotto shares new marketing strategies founded on consumer research. How Gallo Is Connecting Retail Media to the Physical Shelf Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.
