Future Dated Token Test

Mark your calendar for Path to Purchase Institute events in 2026.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors.