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CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.