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Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.