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Test Title with ē Rob Mahoney 10/10/2024 text text Most Popular Content Top 3 Factoids for Your Next BevAlc Strategy Meeting From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. P-O-P Showcase: Best-in-Class Displays Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Retail Media Networks Face Consolidation as Marketers Demand Performance Proof New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty. Walmart Connect Expands Social, Full-Funnel Offerings The network's new capabilities help brands reach their customers in key moments.
