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Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.