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Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily.