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12/4/2024
1204 Bulletin
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Institute Events
Mark your calendar for Path to Purchase Institute events in 2026.
2025 OmniShopper Awards Winners
Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.
Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future
The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.
5 In-Store Trends that Dominated Retail in 2025
Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.
P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
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