Skip to main content
embed

This is the Title Field on the Article

Summary Text
blein

Recent advancements in AI technology have ushered in a new era of innovation across various sectors. Breakthroughs in natural language processing, like the development of more sophisticated conversational agents, have enhanced human-computer interaction, making it more intuitive and efficient.

mugshot
mugshot

In fields such as healthcare, AI algorithms are now capable of analyzing medical images with remarkable accuracy, aiding in early diagnosis and personalized treatment plans. Additionally, generative models are revolutionizing content creation, enabling artists and marketers to produce high-quality visuals and text with unprecedented ease.

embed
embed

Most Popular Content

Research Reveals Why Retail Media Measurement Is Lagging Expectations

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.
measurement retail media

How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.
albertsons in-store media

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40
X
This ad will auto-close in 10 seconds