Blog Test

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The cosmetics company uses consumer insights to debut category extension.