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From the Editors 10/10/2024 Blog Test Rob Mahoney Title text More Blog Posts In This Series 10/27/2025Future Dated Blog 10-2025Testing visiblity on home page for future dated blog10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text Most Popular Content P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. P2PI Names 40 Under 40 Class of 2026 The fifth annual awards program spotlights the next generation of leaders in commerce marketing. 2026 Women of Excellence Profiles: Industry Impact Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana. Creating Routines and Habits Around Your Brand: Getting More Out of the Programming You Already Plan How brand and shopper teams can keep the shoppers their programs already reach, learn from them and make every promotion start ahead of the last. 2026 OmniShopper Awards Winners Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.