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Q&A: LPi Group's Leslie Maislin and Erin Henry

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.
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New InStore Ignite Sessions Explore the Future of Physical Retail

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.
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General Mills Celebrates 55 Years of Monsters Cereals

A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity.
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General Mills Celebrates 30 Years of Giving Back

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.
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Kleenex Takes Digital, Social-First Approach to Latest Launch

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.
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