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From the Editors 10/10/2024 Blog Test Rob Mahoney Title text More Blog Posts In This Series 10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text 10/15/202410-15 Blogsummary Most Popular Content Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Kroger Consolidates Media, Loyalty and Insights Under RMN New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. Duracell Redesigns Battery Shopping Experience at Walmart Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time. Kroger Expands In-Store Media Solutions Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI. What Shopper Marketers Need to Know About Back-to-School 2025 Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
