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P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Mark your calendar for Path to Purchase Institute events in 2026.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.