Skip to main content

Unilever to Sell Off Kate Somerville Brand

Unilever is divesting its Kate Somerville brand, with Rare Beauty set to purchase it. 

Kate Somerville offers skincare and body care products, and also owns a clinic located on Melrose Place in Los Angeles. 

The clinic, founded by Somerville, opened in 2004 as a way to bring together cutting-edge medical technologies and advanced facial treatments. Somerville later expanded into skincare, inspired by her search for solutions for severe eczema.

Unilever Prestige has been working on the brand's turnaround strategy over the past 18 months, according to CEO Mary Carmen Gasco-Buisson.

"As the brand enters a new chapter, we believe that its continued growth and success will be best supported by new ownership better aligned to its evolving needs," she said in a statement.

Also: Unilever acquired men’s grooming brand Dr. Squatch as part of a strategy to grow in premium spaces

The transaction will expand the Rare Beauty portfolio, which already includes its flagship Rare Beauty brand, along with skincare brands Patchology and Dot Dot Dash, and nail-care brand Dr. Dana. Chris Hobson, president and CEO of Rare Beauty Brands, said the Kate Somerville brand aligns with the company's values of creating communities that empower and brands that inspire.

The deal is expected to be finalized by the end of the year. 

Most Popular Content

Kroger, Pinterest Bring Inspiration to Mealtime

Social ads help brands solve marketing challenges.
KPM Pinterest

P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.
Starlink

Danone Recreates Coffeehouse Vibe at Home

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.
Danone Seasonal Coffeehouse Home'Rista program

Everything You Need to Know About P2PI's Retail Media Summit 2026

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.
p2pi retail media summit 2026

Exploring What Influences Shoppers’ Choices in the Snack Aisle

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.
Mariano's
X
This ad will auto-close in 10 seconds