Skip to main content

Unilever to Sell Off Kate Somerville Brand

Unilever is divesting its Kate Somerville brand, with Rare Beauty set to purchase it. 

Kate Somerville offers skincare and body care products, and also owns a clinic located on Melrose Place in Los Angeles. 

The clinic, founded by Somerville, opened in 2004 as a way to bring together cutting-edge medical technologies and advanced facial treatments. Somerville later expanded into skincare, inspired by her search for solutions for severe eczema.

Unilever Prestige has been working on the brand's turnaround strategy over the past 18 months, according to CEO Mary Carmen Gasco-Buisson.

"As the brand enters a new chapter, we believe that its continued growth and success will be best supported by new ownership better aligned to its evolving needs," she said in a statement.

Also: Unilever acquired men’s grooming brand Dr. Squatch as part of a strategy to grow in premium spaces

The transaction will expand the Rare Beauty portfolio, which already includes its flagship Rare Beauty brand, along with skincare brands Patchology and Dot Dot Dash, and nail-care brand Dr. Dana. Chris Hobson, president and CEO of Rare Beauty Brands, said the Kate Somerville brand aligns with the company's values of creating communities that empower and brands that inspire.

The deal is expected to be finalized by the end of the year. 

Most Popular Content

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Walmart Connect Expands Social, Full-Funnel Offerings

The network's new capabilities help brands reach their customers in key moments.
Walmart

How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.
josh cellars rewards program

Welch's, Olly, Bob Evans Among Brands Driving High Incremental Sales

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.
InMarket 2026 Breakthrough Outcomes report

Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.
Baci On location
X
This ad will auto-close in 10 seconds