Kadenwood brand Level Select is debuting Level Select Gummies, which are sold in three varieties focused on need-specific benefits. Made with CBD isolate developed via the company’s seed-to-shelf production process, each gummy variety also offers a unique flavor profile, the company said.
"The Level Select brand delivers high-performing products for consumers with active lifestyles. We have always made it our mission to transcend the category, launching trusted CBD products that are formulated for world-class athletes yet accessible to everyone," said Erick Dickens, CEO and co-founder of Kadenwood. "With the growing demand for CBD gummies, we knew Level Select’s high-quality standards and ingredients would produce a superior product for consumers."
"We're constantly evolving our products to meet consumers' needs, so gummies were a natural next step as it's a fast-growing form in the category and it simplifies the CBD experience," said Traci Mason, vice president and general manager at Kadenwood. "By combining CBD with popular supplements, we formulated a great tasting product without the bitterness to bring ease to users' daily wellness routines."
The company said the gummies are tested by a third-party lab and are vegan, non-GMO and gluten free. They join Level Select’s line of oil drops, creams and roll-ons.