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09/16/2021

Level Select debuts CBD gummies

Made with CBD isolate developed via the company’s seed-to-shelf production process, each gummy variety is focused on need-specific ingredients and offers a unique flavor profile, the company said.
David Salazar
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Kadenwood brand Level Select is debuting Level Select Gummies, which are sold in three varieties focused on need-specific benefits. Made with CBD isolate developed via the company’s seed-to-shelf production process, each gummy variety also offers a unique flavor profile, the company said. 

"The Level Select brand delivers high-performing products for consumers with active lifestyles. We have always made it our mission to transcend the category, launching trusted CBD products that are formulated for world-class athletes yet accessible to everyone," said Erick Dickens, CEO and co-founder of Kadenwood. "With the growing demand for CBD gummies, we knew Level Select’s high-quality standards and ingredients would produce a superior product for consumers."

[Read more: Kadenwood grows Level Select line with melatonin-infused drops]

Sold in 60-count jars for $49.99 and 10-count trial packs for $9.99, the Level Select Gummies line includes:

  • Level Select Restful Sleep gummies, which offer 25 mg of CBD per serving alongside lemon balm and melatonin to promote quality sleep, and are sold in a natural berry flavor;
  • Level Select Focused Energy gummies, which combine 25 mg of CBD per serving with caffeine and ginseng for a natural mental boot, and are offered in a tropical flavor; and 
  • Level Select Immune Support gummies, which also contain 25 mg of CBD per serving and pairs with it vitamin C and turmeric for overall wellness support, and are sold in a natural citrus flavor.

[Read more: Kadenwood boosts distribution network with Social CBD buy]

"We're constantly evolving our products to meet consumers' needs, so gummies were a natural next step as it's a fast-growing form in the category and it simplifies the CBD experience," said Traci Mason, vice president and general manager at Kadenwood. "By combining CBD with popular supplements, we formulated a great tasting product without the bitterness to bring ease to users' daily wellness routines."

The company said the gummies are tested by a third-party lab and are vegan, non-GMO and gluten free. They join Level Select’s line of oil drops, creams and roll-ons.