Skip to main content

Kadenwood grows Level Select line with melatonin-infused drops

salazar

Kadenwood is expanding its line of Level Select products with its Level Zzz CBD Oil Drops. The product features melatonin-infused CBD oil and responds to consumer demand for aid in achieving restful sleep. 

Level Zzz CBD Oil Drops contain 40 mg of broad-spectrum CBD and 3 mg of melatonin per dose in a vanilla flavor. 

"While we pride ourselves on keeping our own commitment to maintaining industry leading standards across quality and potency, we also have a commitment to listen to our consumers and respond to their needs," said Traci Mason, vice president and general manager at Kadenwood. "We've received so many calls from fans of our products asking for a sleep-focused offering, so we developed Level Zzz with our quality standards and their requests in mind."

Kadenwood’s Level Select brand is meant to offer a portfolio of performance-based CBD products to help users maintain a healthy and active lifestyle, the company said. Officials see the new product as a continuation of that goal. 

"We've truly raised the bar with Level Zzz, perfecting the formula to offer our users just the right blend of CBD and Melatonin to help them unwind and achieve restful sleep, both of which can be hard to come by during these times of uncertainty," said Erick Dickens, CEO and co-founder of Kadenwood, "This product is a game-changer because it helps calm both the body and mind. We are proud to be able to quickly innovate and respond to our consumers' needs with products of exceptional quality."
 

Most Popular Content

Harris Teeter Shoppers Embark on 'Aisle Adventures'

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.
harris teeter

Inside Kellanova's Omnichannel Program With U.S. Soccer

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.
Kellanova and U.S. Soccer 2026 program at retail

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

Why Retail Media Has Outgrown the CPG Org Chart

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.
Sarah VanHeirseele of agency Blue Chip

Amazon Prime Day 2026: 6 Key Trends for Brands to Watch

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.
Jackie Lewis of Harvest Group
X
This ad will auto-close in 10 seconds