Skip to main content

Kadenwood grows Level Select line with melatonin-infused drops

salazar

Kadenwood is expanding its line of Level Select products with its Level Zzz CBD Oil Drops. The product features melatonin-infused CBD oil and responds to consumer demand for aid in achieving restful sleep. 

Level Zzz CBD Oil Drops contain 40 mg of broad-spectrum CBD and 3 mg of melatonin per dose in a vanilla flavor. 

"While we pride ourselves on keeping our own commitment to maintaining industry leading standards across quality and potency, we also have a commitment to listen to our consumers and respond to their needs," said Traci Mason, vice president and general manager at Kadenwood. "We've received so many calls from fans of our products asking for a sleep-focused offering, so we developed Level Zzz with our quality standards and their requests in mind."

Kadenwood’s Level Select brand is meant to offer a portfolio of performance-based CBD products to help users maintain a healthy and active lifestyle, the company said. Officials see the new product as a continuation of that goal. 

"We've truly raised the bar with Level Zzz, perfecting the formula to offer our users just the right blend of CBD and Melatonin to help them unwind and achieve restful sleep, both of which can be hard to come by during these times of uncertainty," said Erick Dickens, CEO and co-founder of Kadenwood, "This product is a game-changer because it helps calm both the body and mind. We are proud to be able to quickly innovate and respond to our consumers' needs with products of exceptional quality."
 

Most Popular Content

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P&G

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.
Matthew Wheeler teaser

How Mondelez Changed Promotions to Drive Incrementality

The manufacturer also is planning an Oreo relaunch in 2027.
Oreo "Twist Lick Vote" 2026 campaign
X
This ad will auto-close in 10 seconds