Skip to main content
alt2

1113 Article

Summary Text
blein

Supermarkets, as we know them today, originated in the United States in the early 20th century. The first true self-service supermarket, Piggly Wiggly, opened in 1916 in Memphis, Tennessee, founded by Clarence Saunders. Before this innovation, grocery stores typically operated as traditional shops, where customers would ask clerks to gather items for them.

Ultra Beauty located in Mundelein, Illinois USA November 14th 2023; Shutterstock ID 2407637983
Ultra Beauty located in Mundelein, Illinois USA November 14th 2023; Shutterstock ID 2407637983
Austin, TX, USA - 30 May 2024 - A sign in a Target retail store to advertise lower prices; Shutterstock ID 2527461317
Austin, TX, USA - 30 May 2024 - A sign in a Target retail store to advertise lower prices; Shutterstock ID 2527461317

Piggly Wiggly revolutionized the shopping experience by allowing customers to select items from shelves themselves, which helped reduce labor costs and gave consumers more freedom and control. This model quickly spread across the U.S., and by the 1930s, large chain supermarkets began to emerge.

Most Popular Content

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

2026 Women of Excellence Profiles: Industry Impact

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.
2026

P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
40 under 40 2026 winners

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

2026 Women of Excellence Profiles: Business Excellence

Read about the Business Excellence winners from Kraft Heinz, Giant Food, Kenvue, Back to Nature, Vestcom, Pacvue, Harvest Group, HMT Associates, Inmar Intelligence, Mars United Commerce, Acosta Group and The Trade Desk.
2026
X
This ad will auto-close in 10 seconds