12/1 11:40 Post

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.