Nov. 22 Image Update

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.