Look, more image testing

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

October 30, 2025 Webinar: Get the insights you need to unlock growth in alcohol delivery. Register today.

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.

How consumers discover products has fundamentally shifted, and Pacvue is planting its flag as a key player in social and conversational commerce to meet them there.