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Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.