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CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.