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Sponsored Content 10-15 Article Summary text Rob Mahoney 10/15/2024 basic text PDF File Most Popular Content P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. 2026 OmniShopper Awards Winners Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact. P&G Expands Retailer Conversations Beyond Pricing, Promotions CFO Andre Schulten says innovation and media spending are important parts of the shared mission. Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer. How Mondelez Changed Promotions to Drive Incrementality The manufacturer also is planning an Oreo relaunch in 2027.
