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Sponsored Content 10-15 Article Summary text Rob Mahoney 10/15/2024 basic text PDF File Most Popular Content Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. P2PI Names 2025 Hall of Fame Inductees From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines. Shell to Shut Down Volta's EV Charging, Media Network Volta Media and its network of charging stations will be dismantled by the end of the year. P-O-P Spotlight: Back-to-School Hits the Aisles Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. How Gallo Is Connecting Retail Media to the Physical Shelf Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.
