basictext
Sponsored Content 10-15 Article Summary text Rob Mahoney 10/15/2024 basic text PDF File Most Popular Content Walgreens Shifts In-Store Media Strategy Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. Ulta Beauty Sees Growth in UB Media Brand Partners, Pilots CTV, Audio & Luxury Private Marketplace P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more. Michael J. Fox Voices Real Canadian Superstore's Newest Ads The campaign is the Loblaw banner's ode to Canadian unity and strength. The Retail Media Reality Check: Separating False Promises from Performance Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. Dollar General Joins Retail Media In-Housing Trend As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure.
