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Sponsored Content 10-15 Article Summary text Rob Mahoney 10/15/2024 basic text PDF File Most Popular Content P2PI Names 40 Under 40 Class of 2025 The fourth annual awards program spotlights the next generation of leaders in commerce marketing. Kroger Expands Off-Site Retail Media Capabilities New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments. Why Kroger Precision Marketing Wanted a Full-Funnel Reset The shift has let KPM work more holistically with its merchandising partners in brand conversations. Oreo Turns Crosswalks Into Shoppable Experiences A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. Loblaw Advance Debuts Linear Multi-Touch Attribution Solution Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.
