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From the Editors 9/25/2024 9-25 Blog Rob Mahoney test 1204 Bulletin summary 1204 Blog Summary 1204 Article Summary 1113 Custom Page Summary Text 1113 Bulletin Summary Text 1030 Embed Page Test 1030 Blog Summary Text 1023 Custom Page Summary Text 1023 Bulletin Summary Text 1023 Test Embed summary 1022 test Embed test summary 10-22 Bulletin test summary 1022 White Paper Test 10-22 Product summary PDF download More Blog Posts In This Series 10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text 10/15/202410-15 Blogsummary Most Popular Content P2PI Names 40 Under 40 Class of 2025 The fourth annual awards program spotlights the next generation of leaders in commerce marketing. Kroger Expands Off-Site Retail Media Capabilities New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments. Why Kroger Precision Marketing Wanted a Full-Funnel Reset The shift has let KPM work more holistically with its merchandising partners in brand conversations. Oreo Turns Crosswalks Into Shoppable Experiences A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. Costco Signals New Era of Personalization, Retail Media Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.
