New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.
At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.
The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.
