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From the Editors 9/25/2024 9-25 Blog Rob Mahoney test 1204 Bulletin summary 1204 Blog Summary 1204 Article Summary 1113 Custom Page Summary Text 1113 Bulletin Summary Text 1030 Embed Page Test 1030 Blog Summary Text 1023 Custom Page Summary Text 1023 Bulletin Summary Text 1023 Test Embed summary 1022 test Embed test summary 10-22 Bulletin test summary 1022 White Paper Test 10-22 Product summary PDF download More Blog Posts In This Series 10/27/2025Future Dated Blog 10-2025Testing visiblity on home page for future dated blog10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text Most Popular Content Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer. How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages. Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. Walmart Giving Several Neighborhood Markets a 'Rapid Remodel' The mass merchant's speeded-up renovations are designed for faster results and less customer disruption. P-O-P Showcase: Best-in-Class Displays Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.