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From the Editors 9/25/2024 9-25 Blog Rob Mahoney test 1204 Bulletin summary 1204 Blog Summary 1204 Article Summary 1113 Custom Page Summary Text 1113 Bulletin Summary Text 1030 Embed Page Test 1030 Blog Summary Text 1023 Custom Page Summary Text 1023 Bulletin Summary Text 1023 Test Embed summary 1022 test Embed test summary 10-22 Bulletin test summary 1022 White Paper Test 10-22 Product summary PDF download More Blog Posts In This Series 10/27/2025Future Dated Blog 10-2025Testing visiblity on home page for future dated blog10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text Most Popular Content Danone Recreates Coffeehouse Vibe at Home Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers. Institute Events Mark your calendar for Path to Purchase Institute events in 2026. Research Reveals Why Retail Media Measurement Is Lagging Expectations Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value. How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments. Behind Albertsons' AI and Tech Transformation CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.
