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10-9 Article Rob Mahoney 10/9/2024 Caption Caption text basic 1204 Bulletin summary 1204 Blog Summary 1204 Article Summary I don't think, therefore I aren't. Expert Most Popular Content Institute Events Mark your calendar for Path to Purchase Institute events in 2026. 2025 OmniShopper Awards Winners Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact. Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE. P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event. 5 In-Store Trends that Dominated Retail in 2025 Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.
