Gregory Reeder will succeed Medterra’s founder, Jay Hartenbach, as CEO of the Irvine, Calif.-based brand, with Hartenbach moving into a new chief innovation officer role.
The sugar- and caffeine-free drink mixes use cbdMD’s nano-encapsulated technology to enable fast, water-soluble absorption of CBD, according to the company.
Made with CBD isolate developed via the company’s seed-to-shelf production process, each gummy variety is focused on need-specific ingredients and offers a unique flavor profile, the company said.
The Ontario-based company is launching Qautreauin the United States following the successful 2020 rollout of the sparkling waters in Canada, where it is now the top-selling ready-to-drink CBD beverage.