CBD

Testing landing page time again

California’s newly signed Assembly Bill 45 establishes a regulatory framework governing the manufacture and sale of products containing CBD.

Gregory Reeder will succeed Medterra’s founder, Jay Hartenbach, as CEO of the Irvine, Calif.-based brand, with Hartenbach moving into a new chief innovation officer role.

The three varieties of need-focused gummies are rolling out to the company’s retail partners this month.

The sugar- and caffeine-free drink mixes use cbdMD’s nano-encapsulated technology to enable fast, water-soluble absorption of CBD, according to the company.

The Ontario-based company is launching Qautreauin the United States following the successful 2020 rollout of the sparkling waters in Canada, where it is now the top-selling ready-to-drink CBD beverage.

Valens is paying $40 million in cash and stock upfront for Green Roads, with an additional $20 million milestone payment available once the business achieves certain financial milestones. 

The lotions mark the opening salvo in the company’s entry into the wellness CBD space, with its website teasing forthcoming gel, balm and emulsion oils. 

A CBD newcomer is looking to capitalize on consumer demand for immunity-boosting products during the pandemic.

Medterra Wellness is a seven-SKU line of products that is focused on overall immune health and overall wellness.