Canopy Growth, which makes Martha Stewart CBD brand gummies, softgels and oil drops, has entered the U.S. CBD beverage category with the launch of Quatreau, a premium ready-to-drink CBD-infused sparkling water. The Smiths Falls, Ontario-based company is launching the beverages in the United States, following the successful 2020 rollout of the sparkling waters in Canada, where Quatreau is now the top-selling ready-to-drink CBD beverage.
Quatreau sparkling water contains 20 mg of premium U.S. grown hemp-based CBD. With an MSRP of $3.99 per 12-oz. can, Quatreau is a functional zero-sugar drink that delivers a natural, low-calorie beverage alternative at an accessible price point, the company said. Quatreau CBD-infused Sparkling Water is available in four flavors: Cucumber + Mint, Passionfruit + Guava, Ginger + Lime and Blueberry + Acai.
The company noted that the launch of the Quatreau brand in America coincides with an astrological event known as the Age of Aquarius, which refers to the zodiac’s water bearer. To support the launch, Quatreau partnered with celebrity astrologist Susan Miller of Astrology Zone on a digital and social campaign.