Skip to main content

Pure Craft CBD gets in on the immunity boom

salazar
a close up of a phone

A CBD newcomer is looking to capitalize on consumer demand for immunity-boosting products during the pandemic. San Diego-based Pure Craft CBD is introducing CBD Immune Boost Gummies, a vegan gummy option meant to deliver CBD and such immunity-supporting ingredients as elderberry, zinc and vitamin C. 

Each gummy contains 25 mg of Pure Craft’s nano-optimized broad-spectrum CBD, which is designed to improve absorption and not contain a vegetal aftertaste. 

“Having launched Pure Craft CBD at the beginning of 2021 with great success, we are excited to introduce our CBD Immune Boost Gummies at a time when there is so much demand for products that can help in strengthening the immune system,” said Jason Navarrete, Pure Craft CBD’s owner and founder.

Navarrete is an 18-year cannabis industry veteran who sold his cannabis conglomerate in early 2020 to transition to creating pure CBD products via Pure Craft CBD. The company said that all of its products are produced in pharmaceutical-grade labs that follow strict guidelines and quality-control measures. The company’s products all come with third-party labs certificates of analysis so consumers know what the products contain and how they were tested. 

Most Popular Content

Kroger Adds In-Store Flyers to Simplify Access to Digital Deals

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.
kroger

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.
in-store gamification

Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.
retail media

Top Retail Media Stories From June 2025

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.
kroger retail media
X
This ad will auto-close in 10 seconds