Pure Craft CBD gets in on the immunity boom

A CBD newcomer is looking to capitalize on consumer demand for immunity-boosting products during the pandemic. San Diego-based Pure Craft CBD is introducing CBD Immune Boost Gummies, a vegan gummy option meant to deliver CBD and such immunity-supporting ingredients as elderberry, zinc and vitamin C. 

Each gummy contains 25 mg of Pure Craft’s nano-optimized broad-spectrum CBD, which is designed to improve absorption and not contain a vegetal aftertaste. 

“Having launched Pure Craft CBD at the beginning of 2021 with great success, we are excited to introduce our CBD Immune Boost Gummies at a time when there is so much demand for products that can help in strengthening the immune system,” said Jason Navarrete, Pure Craft CBD’s owner and founder.

Navarrete is an 18-year cannabis industry veteran who sold his cannabis conglomerate in early 2020 to transition to creating pure CBD products via Pure Craft CBD. The company said that all of its products are produced in pharmaceutical-grade labs that follow strict guidelines and quality-control measures. The company’s products all come with third-party labs certificates of analysis so consumers know what the products contain and how they were tested.