Skip to main content

Pure Craft CBD gets in on the immunity boom

salazar
a close up of a phone

A CBD newcomer is looking to capitalize on consumer demand for immunity-boosting products during the pandemic. San Diego-based Pure Craft CBD is introducing CBD Immune Boost Gummies, a vegan gummy option meant to deliver CBD and such immunity-supporting ingredients as elderberry, zinc and vitamin C. 

Each gummy contains 25 mg of Pure Craft’s nano-optimized broad-spectrum CBD, which is designed to improve absorption and not contain a vegetal aftertaste. 

“Having launched Pure Craft CBD at the beginning of 2021 with great success, we are excited to introduce our CBD Immune Boost Gummies at a time when there is so much demand for products that can help in strengthening the immune system,” said Jason Navarrete, Pure Craft CBD’s owner and founder.

Navarrete is an 18-year cannabis industry veteran who sold his cannabis conglomerate in early 2020 to transition to creating pure CBD products via Pure Craft CBD. The company said that all of its products are produced in pharmaceutical-grade labs that follow strict guidelines and quality-control measures. The company’s products all come with third-party labs certificates of analysis so consumers know what the products contain and how they were tested. 

Most Popular Content

First Look: Inside Asianfresh's New Jersey Store

Take a look at Asianfresh Food Market’s New Jersey debut, as fresh food, warehouse-style value and aisles of discovery take center stage.
Asianfresh Cherry Hill NJ

P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
40 under 40 2026 winners

2026 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.
women of excellence 2026

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P&G

P-O-P Showcase: Best-in-Class Displays, CPG Products

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.
Yankee Candle
X
This ad will auto-close in 10 seconds