Created in collaboration with Canopy Animal Health, a division of Canopy Growth, the line is focused on CBD solutions for dogs, inspired by Martha Stewart’s chow chows and French bulldogs.
Powerful Brands will encompass Powerful Nutrition’s eponymous sports nutrition and supplement offerings, as well as MMG’s two mass-market CBD brands Karibo Beauty and mintedLeaf.
The New York-based company has launched Daytrip Hemp CBD-Infused Gummies, with its initial batch selling out within seven days of launch in late January.
Nearly 1 in 4 CBD users entered the category in the last six months, equivalent to nine million new users, according to new research from High Yield Insights.
The Food and Drug Administration has withdrawn its draft guidance on cannabidiol enforcement policy, in-line with a regulatory freeze as a review of new and pending rules is undertaken by the Biden administration.
The company’s products were added to more than 600 Circle K stores in Texas in mid-November, bringing its total current retail distribution to more than 1,000 stores.
The first products to launch from this collaboration are the High & Bye Refining Oil and High & Bye Clearing Gel, which include Lygos-CBG, meant to help target blemish-prone skin.
