Charlotte’s Web-owned brand CBDMedic is the Arthritis Foundation’s official 2020 and 2021 Impact Sponsor. This makes Boulder, Colo.-based CBDMedic the first and only CBD brand available at food, drug and mass to be designated an Impact Sponsor.
"People living with arthritis depend on us for guidance and support to improve their everyday lives," said Ann McNamara, Arthritis Foundation senior vice president of development and community giving. "We are grateful to CBDMEDIC for being an Impact Sponsor. Their support will spark new solutions to relieving arthritis pain and related challenges. We appreciate their commitment to the arthritis community."
Impact Sponsors are companies or orgnaizations that are committed to work with the foundation to ensure that tools, resources and support are available to those living with arthritis by providing funding, raising awareness and engaging its employees in the foundation’s mission. In April 2020, CBDMedic sponsored the foundation’s Survive and Thrive live Facebook fundraiser, which brought in more than $200,000 to support the Arthritis Foundation.
"We're honored to soon raise visibility of our sponsorship of the Arthritis Foundation through our Impact Sponsor designation and mark in conjunction with CBDMEDIC™ products and to join other sponsors of this vitally important nonprofit to boost awareness of the many resources the Foundation offers to millions of individuals seeking relief," said Deanie Elsner, CEO of Charlotte's Web, Inc. "We will also share the many resources and support available from the Arthritis Foundation through our own social media and email channels and our 'Searching for Answers' free educational webinars to raise awareness across the country."
The Centers for Disease Control and Prevention have pegged the number of Americans living with chronic pain at 54 million, with it expected to grow to 78 million by 2040. Additionally, a 2019 Health and Human Services report on pain management found that 20 million adults experience chronic pain that interferes with their daily lives and activities. The Arthritis Foundation found 92% of those with arthritis say it has interfered with their daily activities.
CBD has increasingly played a role in pain management, particularly as products with CBD have become more widely available at food, drug and mass retailers. A study conducted by Brightfield Group in 2018 found that pain management was the No. 1 reason cited by people who reported buying CBD products. CBDMedic’s creams and ointments use menthol and camphor as topical analgesics for pain relief. The company’s products currently are sold at more than 4,500 retail locations.