Skip to main content

CV Sciences rolls out Happy Lane line

9/25/2020

Leveraging the success of its PlusCBD product line, CV Sciences has launched the Happy Lane line of CBD products.

This line includes six product SKUs and multiple form factors, including softgels, liquids, roll-ons, chews and gummies. Happy Lane offers distinctive new flavors such as Berry Extraordinary, Cherry Jubilee and Peppermint Magic, with additional innovations in development. Happy Lane's non-GMO, hemp-derived CBD products are THC-free and formulated using CV Sciences' rigorous standards for quality, verified by a third-party laboratory for purity, strength and composition.

​​​​​The company plans to make the Happy Lane line broadly available to U.S. consumers through new distribution channels, including the convenience channel. 

This article originally appeared on the Convenience Store News website. 

Most Popular Content

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Walmart Connect Expands Social, Full-Funnel Offerings

The network's new capabilities help brands reach their customers in key moments.
Walmart

How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.
josh cellars rewards program

Welch's, Olly, Bob Evans Among Brands Driving High Incremental Sales

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.
InMarket 2026 Breakthrough Outcomes report

Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.
Baci On location
X
This ad will auto-close in 10 seconds