Uncle Buds continues to rack up high-profile ambassadors. Seth Jones, defenseman for the NHL’s Columbus Blue Jackets, is joining the ranks of Jane Fonda, Magic Johnson and Toni Braxton as a brand ambassador. 

"I've been closely following Seth's explosive path since he entered the NHL, and he is clearly a force to be reckoned with," said Garrett Greller Co-Founder, Uncle Bud's Hemp and CBD. "More than just a champion on the ice, Seth has a drive and passion that is evident in everything he takes on. His commitment to the greater good and status as an authentic changemaker is exactly what we are looking for in a brand ambassador. His incredible dynamic will fuel our leadership in the category, providing more and more consumers with relief," added Greller.

Jones, whose father is NBA star Ronald “Popeye” Jones and whose brother Caleb Jones also plays hockey for the Edmonton Oilers, has been playing hockey since he was 6 years old and has won gold medals at the 2011 and 2012 IHF World U18 Championships. He also set a record in August during the fourth-longest game in NHL history, during which he played 65 minutess and six seconds — the most ice-time logged in a single game. 

"What I love about this partnership is the authentic synergy between myself and the brand. We share so many values, from putting family first, to being laser-focused on success, with a passion for uplifting others," Jones said. "I am so excited about what we will be able to accomplish together in growing this category, which by 2024, will be a $20 billion industry. There is so much potential as more and more people will not only be able to understand how Hemp and CBD can play a tremendous role in improving their wellness, but that they will be able to instantly incorporate it into their lives. 

“Personally, I noticed an immediate difference in the recovery of acute aches and pains, and an enhancement of my overall well-being when I began using Uncle Bud's. As an athlete, I now consider the products daily essentials. They have become a critical part of my routine, in everything from day-to-day training to preparing for the season's games.”

Meijer summit eyes supplier diversity