Skip to main content

Uncle Bud's names Jane Fonda its brand ambassador

7/22/2020

Uncle Bud’s is celebrating National Hemp Month by pulling out the big guns.

To celebrate the occasion, the Los Angeles-based company released its newest campaign, which stars none other than actress Jane Fonda — its newest brand ambassador.

Together, the two partnered on the “I’m Fonda Hemp and CBD” campaign, which was shot by photographer John Russo and styled by Cristina Ehrlich, and features Fonda in humorous light with her go-to products from the brand.

“We are excited to be able to celebrate National Hemp Month with the release of the ‘I'm Fonda Hemp and CBD’ campaign,” Garrett Greller, co-founder of Uncle Bud's Hemp and CBD said. “With COVID-19, this partnership took a different course to start but it's allowed the brand's innovation to shine through. The playful imagery is the perfect fusion of Jane Fonda's personality and Uncle Bud's product.”

Fonda’s go-to assortment from the brand includes the Hemp Enzyme Face Mask, CBD Body Revive Gel, Hemp Body Lotion, Hemp Hand Sanitizer, Hemp Topical Pain Relief, Hemp Roll-On Pain Relief and the Hemp Blue Light face Mask.

“This [the Hemp Roll-On Pain Relief] is my go-to for aches and pains. Just roll it on and go. No mess, no stiffness, no BS…I gave this blue light face mask to a good friend of mine,” Fonda said. “It protects your skin from harmful blue light that emits from your computer or phone. It's terrific. So, if you happen to know ‘someone’ who spends too much time online, get this mask.”

Most Popular Content

2025 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.
wex 2025

Albertsons Runs Retail Media BOGO Deal

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.
Albertsons

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Trubar Raises Bar With Walmart Connect Campaign

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.
trubar walmart

Chomps Leans Into American Nostalgia With Immersive Pop-Up

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.
chomps
X
This ad will auto-close in 10 seconds