Skip to main content

Uncle Bud's names Jane Fonda its brand ambassador

7/22/2020

Uncle Bud’s is celebrating National Hemp Month by pulling out the big guns.

To celebrate the occasion, the Los Angeles-based company released its newest campaign, which stars none other than actress Jane Fonda — its newest brand ambassador.

Together, the two partnered on the “I’m Fonda Hemp and CBD” campaign, which was shot by photographer John Russo and styled by Cristina Ehrlich, and features Fonda in humorous light with her go-to products from the brand.

“We are excited to be able to celebrate National Hemp Month with the release of the ‘I'm Fonda Hemp and CBD’ campaign,” Garrett Greller, co-founder of Uncle Bud's Hemp and CBD said. “With COVID-19, this partnership took a different course to start but it's allowed the brand's innovation to shine through. The playful imagery is the perfect fusion of Jane Fonda's personality and Uncle Bud's product.”

Fonda’s go-to assortment from the brand includes the Hemp Enzyme Face Mask, CBD Body Revive Gel, Hemp Body Lotion, Hemp Hand Sanitizer, Hemp Topical Pain Relief, Hemp Roll-On Pain Relief and the Hemp Blue Light face Mask.

“This [the Hemp Roll-On Pain Relief] is my go-to for aches and pains. Just roll it on and go. No mess, no stiffness, no BS…I gave this blue light face mask to a good friend of mine,” Fonda said. “It protects your skin from harmful blue light that emits from your computer or phone. It's terrific. So, if you happen to know ‘someone’ who spends too much time online, get this mask.”

Most Popular Content

P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
retail media awards winners 2025

Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.
nabisco CTV campaign

Meijer Continues to Expand Neighborhood Market Format

The retailer will open another small-format store in Metro Detroit in April.
meijer neighborhood format detroit

The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.
skincare

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.
From_Strategy_to_Success_The_Journey_to_Profitability_in_Retail
X
This ad will auto-close in 10 seconds