Skip to main content

Uncle Bud's names Jane Fonda its brand ambassador

7/22/2020

Uncle Bud’s is celebrating National Hemp Month by pulling out the big guns.

To celebrate the occasion, the Los Angeles-based company released its newest campaign, which stars none other than actress Jane Fonda — its newest brand ambassador.

Together, the two partnered on the “I’m Fonda Hemp and CBD” campaign, which was shot by photographer John Russo and styled by Cristina Ehrlich, and features Fonda in humorous light with her go-to products from the brand.

“We are excited to be able to celebrate National Hemp Month with the release of the ‘I'm Fonda Hemp and CBD’ campaign,” Garrett Greller, co-founder of Uncle Bud's Hemp and CBD said. “With COVID-19, this partnership took a different course to start but it's allowed the brand's innovation to shine through. The playful imagery is the perfect fusion of Jane Fonda's personality and Uncle Bud's product.”

Fonda’s go-to assortment from the brand includes the Hemp Enzyme Face Mask, CBD Body Revive Gel, Hemp Body Lotion, Hemp Hand Sanitizer, Hemp Topical Pain Relief, Hemp Roll-On Pain Relief and the Hemp Blue Light face Mask.

“This [the Hemp Roll-On Pain Relief] is my go-to for aches and pains. Just roll it on and go. No mess, no stiffness, no BS…I gave this blue light face mask to a good friend of mine,” Fonda said. “It protects your skin from harmful blue light that emits from your computer or phone. It's terrific. So, if you happen to know ‘someone’ who spends too much time online, get this mask.”

Most Popular Content

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P&G

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.
Matthew Wheeler teaser

How Mondelez Changed Promotions to Drive Incrementality

The manufacturer also is planning an Oreo relaunch in 2027.
Oreo "Twist Lick Vote" 2026 campaign
X
This ad will auto-close in 10 seconds