Skip to main content

Sweet Reason cracks open Evening Blend CBD drinks

salazar

Sweet Reason is growing its lineup of CBD-infused sparkling beverages. The New York-based brand has unveiled Evening Blend, a trio of sparkling beverages that combine broad-spectrum hemp, calming herbs and adaptogens to help unwind in the evenings. 

"We created Evening Blend as a response to these unprecedented times and couldn't be more excited to introduce these beverages as a way to find calm in today's world," said Hilary McCain, Founder & CEO of Sweet Reason. "We're on a mission to calm the minds of humankind - we all know 2020 could use a whole lot more of that."

Evening Blend is sold in three flavors — plum blush, peach jasmine and citrus spice — each with 30 mg of broad-spectrum hemp. The drinks also include ashwagandha, ginseng, l-theanine, chamomile, sceletium, lemon balm and limonene. The company said it was responding to consumer demand for alcohol alternatives. 

"We saw ourselves reaching for a cleaner, healthier way to unwind at night without alcohol, so we created our Evening Blend to meet that need,” McCain said. “We chose high-quality ingredients that deliver a noticeable calming effect – scientifically-backed cannabinoids, herbs and adaptogens all with known calming benefits. Most alcohol alternatives replicate the taste of alcohol, but not the effect. With Evening Blend, we have formulated a product that does both.”

Evening Blend products are available on the Sweet Reason website, priced at $45.99 per 6-pack or $7.50 per bottle. It also is sold in 12- and 24-packs. The company also offers the drinks via same-day delivery in Manhattan, Brooklyn and Los Angeles. 
 

Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Walmart Doubles Down on Tech to Reinvent the In-Store Experience

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.
walmart q2 2026

How Retail Data Is Rewriting the Script for CTV and Digital Audio

Brands that lean into their audience insights are seeing better strategies and growth.
Tom Swierczewski of Goodway Group

Chomps Leans Into American Nostalgia With Immersive Pop-Up

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.
chomps

How Gallo Is Connecting Retail Media to the Physical Shelf

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  
Gallo Vestcom
X
This ad will auto-close in 10 seconds