Skip to main content

Sweet Reason cracks open Evening Blend CBD drinks

salazar

Sweet Reason is growing its lineup of CBD-infused sparkling beverages. The New York-based brand has unveiled Evening Blend, a trio of sparkling beverages that combine broad-spectrum hemp, calming herbs and adaptogens to help unwind in the evenings. 

"We created Evening Blend as a response to these unprecedented times and couldn't be more excited to introduce these beverages as a way to find calm in today's world," said Hilary McCain, Founder & CEO of Sweet Reason. "We're on a mission to calm the minds of humankind - we all know 2020 could use a whole lot more of that."

Evening Blend is sold in three flavors — plum blush, peach jasmine and citrus spice — each with 30 mg of broad-spectrum hemp. The drinks also include ashwagandha, ginseng, l-theanine, chamomile, sceletium, lemon balm and limonene. The company said it was responding to consumer demand for alcohol alternatives. 

"We saw ourselves reaching for a cleaner, healthier way to unwind at night without alcohol, so we created our Evening Blend to meet that need,” McCain said. “We chose high-quality ingredients that deliver a noticeable calming effect – scientifically-backed cannabinoids, herbs and adaptogens all with known calming benefits. Most alcohol alternatives replicate the taste of alcohol, but not the effect. With Evening Blend, we have formulated a product that does both.”

Evening Blend products are available on the Sweet Reason website, priced at $45.99 per 6-pack or $7.50 per bottle. It also is sold in 12- and 24-packs. The company also offers the drinks via same-day delivery in Manhattan, Brooklyn and Los Angeles. 
 

Most Popular Content

Meijer Expands Grocery Format Store Footprint

Learn about the retailer's smaller location, which will still include grocery staples and a fuel station.
Meijer Grocery store rendering

Inside Chobani's Full-Funnel Campaign With U.S. Soccer

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Mondelez Case Study: 'Converting Reach Into Revenue With In-Store Activation'

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Sargento

Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum.
reese's oreo cups anniversary campaign

C&S Wholesale Grocers Claims Majority Ownership Over Winn-Dixie

Move ensures that Winn-Dixie's growth plans thrive by providing long-term solutions to structural costs and supply chain capabilities.
winn-dixie storefront
X
This ad will auto-close in 10 seconds