Skip to main content

Sweet Reason cracks open Evening Blend CBD drinks

salazar

Sweet Reason is growing its lineup of CBD-infused sparkling beverages. The New York-based brand has unveiled Evening Blend, a trio of sparkling beverages that combine broad-spectrum hemp, calming herbs and adaptogens to help unwind in the evenings. 

"We created Evening Blend as a response to these unprecedented times and couldn't be more excited to introduce these beverages as a way to find calm in today's world," said Hilary McCain, Founder & CEO of Sweet Reason. "We're on a mission to calm the minds of humankind - we all know 2020 could use a whole lot more of that."

Evening Blend is sold in three flavors — plum blush, peach jasmine and citrus spice — each with 30 mg of broad-spectrum hemp. The drinks also include ashwagandha, ginseng, l-theanine, chamomile, sceletium, lemon balm and limonene. The company said it was responding to consumer demand for alcohol alternatives. 

"We saw ourselves reaching for a cleaner, healthier way to unwind at night without alcohol, so we created our Evening Blend to meet that need,” McCain said. “We chose high-quality ingredients that deliver a noticeable calming effect – scientifically-backed cannabinoids, herbs and adaptogens all with known calming benefits. Most alcohol alternatives replicate the taste of alcohol, but not the effect. With Evening Blend, we have formulated a product that does both.”

Evening Blend products are available on the Sweet Reason website, priced at $45.99 per 6-pack or $7.50 per bottle. It also is sold in 12- and 24-packs. The company also offers the drinks via same-day delivery in Manhattan, Brooklyn and Los Angeles. 
 

Most Popular Content

Heinz's Love Lid Lets Consumers Choose Their Perfect Squeeze

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.
Heinz

Inside Chobani's Full-Funnel Campaign With U.S. Soccer

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Hello Whipped Targets Gen Z With Foaming Toothpaste Line

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.
hello whipped

How Clorox Gets in Front of Back-to-School Consumers

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.
Clorox

Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.
orange apron media
X
This ad will auto-close in 10 seconds