Skip to main content

Sweet Reason cracks open Evening Blend CBD drinks

salazar

Sweet Reason is growing its lineup of CBD-infused sparkling beverages. The New York-based brand has unveiled Evening Blend, a trio of sparkling beverages that combine broad-spectrum hemp, calming herbs and adaptogens to help unwind in the evenings. 

"We created Evening Blend as a response to these unprecedented times and couldn't be more excited to introduce these beverages as a way to find calm in today's world," said Hilary McCain, Founder & CEO of Sweet Reason. "We're on a mission to calm the minds of humankind - we all know 2020 could use a whole lot more of that."

Evening Blend is sold in three flavors — plum blush, peach jasmine and citrus spice — each with 30 mg of broad-spectrum hemp. The drinks also include ashwagandha, ginseng, l-theanine, chamomile, sceletium, lemon balm and limonene. The company said it was responding to consumer demand for alcohol alternatives. 

"We saw ourselves reaching for a cleaner, healthier way to unwind at night without alcohol, so we created our Evening Blend to meet that need,” McCain said. “We chose high-quality ingredients that deliver a noticeable calming effect – scientifically-backed cannabinoids, herbs and adaptogens all with known calming benefits. Most alcohol alternatives replicate the taste of alcohol, but not the effect. With Evening Blend, we have formulated a product that does both.”

Evening Blend products are available on the Sweet Reason website, priced at $45.99 per 6-pack or $7.50 per bottle. It also is sold in 12- and 24-packs. The company also offers the drinks via same-day delivery in Manhattan, Brooklyn and Los Angeles. 
 

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

Clorox Uses TikTok to Test New Scents

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.
Pine-Sol

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl'

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.
supergirl x ulta
X
This ad will auto-close in 10 seconds