Skip to main content

Green Cures adds head of product development

salazar

Hemp and CBD manufacturer, wholesaler and distributor Green Cures & Botanical Distribution has added an experienced product development head to its executive roster. The San Luis Obispo, Calif.-based company has named Holley Edwards its vice president of product development, tasking her with leading research and development efforts at its new manufacturing and retail space in its hometown. 

The company said that the new facilities will enable it to expand into private label sales of new hand sanitizer and body care products. 

Edwards joins Green Cures with 16 years of R&D experience in cannabis and CBD products, having been a pioneer in California’s legal cannabis market. The products she has designed have launched successful cannabis operations, been stocked at multinational retailers and been purchased by $1 billion brands, the company said. 

"We're thrilled to add Holley to our team and dive head-first into new product discovery and development," said Green Cures CEO Rich Thomas. "Her expertise and experience are invaluable as we launch dozens of new products and our first retail location by years end."

Most Popular Content

P2PI Names 40 Under 40 Class of 2025

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
p2pi 40 under 40 2025

Kroger Expands Off-Site Retail Media Capabilities

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.
kpm programmatic offsite

Why Kroger Precision Marketing Wanted a Full-Funnel Reset

The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Kroger

Oreo Turns Crosswalks Into Shoppable Experiences

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.
oreo walks

Costco Signals New Era of Personalization, Retail Media

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.
costco retail media
X
This ad will auto-close in 10 seconds