Skip to main content

Green Cures adds head of product development

salazar

Hemp and CBD manufacturer, wholesaler and distributor Green Cures & Botanical Distribution has added an experienced product development head to its executive roster. The San Luis Obispo, Calif.-based company has named Holley Edwards its vice president of product development, tasking her with leading research and development efforts at its new manufacturing and retail space in its hometown. 

The company said that the new facilities will enable it to expand into private label sales of new hand sanitizer and body care products. 

Edwards joins Green Cures with 16 years of R&D experience in cannabis and CBD products, having been a pioneer in California’s legal cannabis market. The products she has designed have launched successful cannabis operations, been stocked at multinational retailers and been purchased by $1 billion brands, the company said. 

"We're thrilled to add Holley to our team and dive head-first into new product discovery and development," said Green Cures CEO Rich Thomas. "Her expertise and experience are invaluable as we launch dozens of new products and our first retail location by years end."

Most Popular Content

Research Reveals Why Retail Media Measurement Is Lagging Expectations

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.
measurement retail media

How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.
albertsons in-store media

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40
X
This ad will auto-close in 10 seconds