Skip to main content

Green Cures adds head of product development

salazar

Hemp and CBD manufacturer, wholesaler and distributor Green Cures & Botanical Distribution has added an experienced product development head to its executive roster. The San Luis Obispo, Calif.-based company has named Holley Edwards its vice president of product development, tasking her with leading research and development efforts at its new manufacturing and retail space in its hometown. 

The company said that the new facilities will enable it to expand into private label sales of new hand sanitizer and body care products. 

Edwards joins Green Cures with 16 years of R&D experience in cannabis and CBD products, having been a pioneer in California’s legal cannabis market. The products she has designed have launched successful cannabis operations, been stocked at multinational retailers and been purchased by $1 billion brands, the company said. 

"We're thrilled to add Holley to our team and dive head-first into new product discovery and development," said Green Cures CEO Rich Thomas. "Her expertise and experience are invaluable as we launch dozens of new products and our first retail location by years end."

Most Popular Content

Stater Bros. Markets Rolls Out In-Store Retail Media

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.
stater bros x in-store marketplace

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Walmart Debuts Beauty Expert Role

The pilot program is currently underway at 22 stores in Texas and Arkansas.
Walmart beauty worker

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk
X
This ad will auto-close in 10 seconds