Skip to main content

Green Cures adds head of product development

salazar

Hemp and CBD manufacturer, wholesaler and distributor Green Cures & Botanical Distribution has added an experienced product development head to its executive roster. The San Luis Obispo, Calif.-based company has named Holley Edwards its vice president of product development, tasking her with leading research and development efforts at its new manufacturing and retail space in its hometown. 

The company said that the new facilities will enable it to expand into private label sales of new hand sanitizer and body care products. 

Edwards joins Green Cures with 16 years of R&D experience in cannabis and CBD products, having been a pioneer in California’s legal cannabis market. The products she has designed have launched successful cannabis operations, been stocked at multinational retailers and been purchased by $1 billion brands, the company said. 

"We're thrilled to add Holley to our team and dive head-first into new product discovery and development," said Green Cures CEO Rich Thomas. "Her expertise and experience are invaluable as we launch dozens of new products and our first retail location by years end."

Most Popular Content

Mondelez Case Study: 'Converting Reach Into Revenue With In-Store Activation'

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Sargento

Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum.
reese's oreo cups anniversary campaign

New InStore Ignite Sessions Explore the Future of Physical Retail

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.
instore ignite 2026

Inside Chobani's Full-Funnel Campaign With U.S. Soccer

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

General Mills Celebrates 55 Years of Monsters Cereals

A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity.
General Mills
X
This ad will auto-close in 10 seconds