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2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
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Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026.
p2pi awards

Target Bolsters Its Functional Beverage Selection With Everyday Dose

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.
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