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From the Editors 7/31/2024 Sponsored Content Blog Title Blog summary Rob Mahoney text More Blog Posts In This Series 10/23/20241023 BlogSummary Text10/22/20241022 BlogSummary text 10/15/202410-15 Blogsummary Most Popular Content Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. What Shopper Marketers Need to Know About Back-to-School 2025 Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. Top Retail Media Stories From July 2025 Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month. Kroger Consolidates Media, Loyalty and Insights Under RMN New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. P2PI Names 2025 Hall of Fame Inductees From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.