Blog timing good or bad?

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum.

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity.