Skip to main content

The Vitamin Shoppe now stocks Martha Stewart CBD

salazar

Martha Stewart’s CBD line is getting a big retail partner. Martha Stewart CBD, which the mogul launched with Canopy Growth and Marquee Brands in September, now is carried by The Vitamin Shoppe and its Super Supplements banner. 

“When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible. I’m thrilled that our customers will now be able to shop our CBD collection at The Vitamin Shoppe and Super Supplements retail stores nationwide,” said Martha Stewart. “It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season.”

Martha Stewart CBD products are formulated to deliver a consistent daily dose of pure CBD isolate and are naturally flavored, the companies said.

“The Vitamin Shoppe's CBD HQ is the industry-leading destination for trusted CBD hemp extract products. We are thrilled to be the first national retailer to offer Martha Stewart's distinctive and delectable product offering,” Sharon Leite, CEO of The Vitamin Shoppe said. “With her consummate vision and taste, Martha Stewart and her partner Canopy Growth have created a truly innovative product range that will resonate with our customers' search for wellness solutions crafted with the highest levels of quality. I'm delighted to welcome Martha Stewart CBD to the trusted family of brands at The Vitamin Shoppe and Super Supplements.”

Products that the retailer will be carrying include the special edition 15-flavor wellness gummy sampler at select locations; the 10 mg wellness gummies in citrus medley and berry medley; the 750 mg oil drops in blood orange, meyer lemon and unflavored options; and the 25 mg soft gels.

“The Vitamin Shoppe is one of the nation’s most recognized and trusted names when it comes to supplement retailers with convenient locations all over the country,” Canopy Growth CEO, David Klein said. “We are pleased to partner with The Vitamin Shoppe to make Martha Stewart CBD more accessible to consumers across the U.S. at the height of this year's holiday shopping season.”

Most Popular Content

Costco Enhances Retail Media Strategy Through New Partnership

Learn how the deal supports Costco's long-term roadmap to scale personalization and unlock new growth in the space.
Costco

Michael J. Fox Voices Real Canadian Superstore's Newest Ads

The campaign is the Loblaw banner's ode to Canadian unity and strength.
real canadian superstore commercial

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Why Retail Media Hits Different at Dick’s Sporting Goods

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.
Dick's Sporting Goods

Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.
retail media and tariffs
X
This ad will auto-close in 10 seconds