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01/27/2021

The Vitamin Shoppe now stocks Martha Stewart CBD

David Salazar
Managing Editor
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Martha Stewart’s CBD line is getting a big retail partner. Martha Stewart CBD, which the mogul launched with Canopy Growth and Marquee Brands in September, now is carried by The Vitamin Shoppe and its Super Supplements banner. 

“When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible. I’m thrilled that our customers will now be able to shop our CBD collection at The Vitamin Shoppe and Super Supplements retail stores nationwide,” said Martha Stewart. “It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season.”

Martha Stewart CBD products are formulated to deliver a consistent daily dose of pure CBD isolate and are naturally flavored, the companies said.

“The Vitamin Shoppe's CBD HQ is the industry-leading destination for trusted CBD hemp extract products. We are thrilled to be the first national retailer to offer Martha Stewart's distinctive and delectable product offering,” Sharon Leite, CEO of The Vitamin Shoppe said. “With her consummate vision and taste, Martha Stewart and her partner Canopy Growth have created a truly innovative product range that will resonate with our customers' search for wellness solutions crafted with the highest levels of quality. I'm delighted to welcome Martha Stewart CBD to the trusted family of brands at The Vitamin Shoppe and Super Supplements.”

Products that the retailer will be carrying include the special edition 15-flavor wellness gummy sampler at select locations; the 10 mg wellness gummies in citrus medley and berry medley; the 750 mg oil drops in blood orange, meyer lemon and unflavored options; and the 25 mg soft gels.

“The Vitamin Shoppe is one of the nation’s most recognized and trusted names when it comes to supplement retailers with convenient locations all over the country,” Canopy Growth CEO, David Klein said. “We are pleased to partner with The Vitamin Shoppe to make Martha Stewart CBD more accessible to consumers across the U.S. at the height of this year's holiday shopping season.”