Canopy Growth debuts Martha Stewart CBD

9/16/2020

Martha Stewart and Marquee Brands are teaming up with cannabis and hemp company Canopy Growth to launch Martha Stewart CBD, a line of hemp-derived wellness supplements. The companies said the products’ flavor profiles are inspired by some of Stewart’s most popular recipes.

"I've found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life," Stewart said. "I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens.”

Martha Stewart CBD is launching with an initial focus on human wellness supplements, with plans to follow with a gift box and pet line later this year. Products in the line include gummies, softgels and oil drops that are naturally flavored and made in the United States.

“My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere,” Stewart said. “Created in collaboration with the top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops and softgels that taste as wonderful as they make you feel.”

Martha Stewart CBD Wellness Gummies are sold in 10 mg strength in two flavors — citrus medley and berry medley — with a $34.99 suggested retail price for a 30-count bottle. The line’s softgels contain 25 mg of CBD and are priced at $44.99 for a 30-count bottle. Martha Stewart CBD Oil Drops are sold in bottles with a total strength of 750 mg CBD in blood orange and meyer lemon flavors, as well as an unflavored option, for $44.99 per bottle.

"We are committed to leading the CBD industry by providing trusted brands, which is why we've chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well,” said David Klein, Canopy Growth CEO. Together, we're bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market."

The product line currently is available at Canopy Growth’s online store.

2026 Retailer Media Network Ratings: Brand, Agency Execs Grade Walmart, Amazon, Kroger & Others

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Inside the Race to Win Shoppers in AI-Enabled Marketplace

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

P2PI's 2026 RMN Ratings Report

Members get exclusive access to our full report, featuring performance ratings for more retailer media networks from CPG brand and agency professionals, detailed findings on budget allocation and tactical priorities, and candid feedback from industry leaders.