Skip to main content

Canopy Growth debuts Martha Stewart CBD

salazar

Martha Stewart and Marquee Brands are teaming up with cannabis and hemp company Canopy Growth to launch Martha Stewart CBD, a line of hemp-derived wellness supplements. The companies said the products’ flavor profiles are inspired by some of Stewart’s most popular recipes. 

"I've found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life," Stewart said. "I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens.”

Martha Stewart CBD is launching with an initial focus on human wellness supplements, with plans to follow with a gift box and pet line later this year. Products in the line include gummies, softgels and oil drops that are naturally flavored and made in the United States. 

“My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere,” Stewart said. “Created in collaboration with the top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops and softgels that taste as wonderful as they make you feel.”

Martha Stewart CBD Wellness Gummies are sold in 10 mg strength in two flavors — citrus medley and berry medley — with a $34.99 suggested retail price for a 30-count bottle. The line’s softgels contain 25 mg of CBD and are priced at $44.99 for a 30-count bottle. Martha Stewart CBD Oil Drops are sold in bottles with a total strength of 750 mg CBD in blood orange and meyer lemon flavors, as well as an unflavored option, for $44.99 per bottle. 

 "We are committed to leading the CBD industry by providing trusted brands, which is why we've chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well,” said David Klein, Canopy Growth CEO.  Together, we're bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market."

The product line currently is available at Canopy Growth’s online store. 

Most Popular Content

Sam's Club Doubles Down on Omnichannel Experience to Attract Younger Shoppers

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.
sam's club just go technology

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.
From_Strategy_to_Success_The_Journey_to_Profitability_in_Retail

Getting Offsite Retail Media Infrastructure in Place

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.
Adam Skinner

Coca-Cola, Walgreens and Mom: Retail Media Promotion That Worked

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.
Share a Coke With Mom

Store Spotlight: DG Market

Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. 
DG Market
X
This ad will auto-close in 10 seconds