Skip to main content

Therabody rolls out TheraOne CBD line

salazar

Therabody — formerly known as Theragun — has officially launched its collection of CBD products, TheraOne. The company had announced the line alongside its new name and devices in May, marking its first move in the CBD space with full-spectrum products made from its proprietary strain of hemp. 

TheraOne’s five products — all of which have earned the USDA Certified Organic Seal — include Activate CBD Lotion, Recover CBD Lotion; Revive CBD Body Balm, Sleep CBD Tincture and Soothe CBD Massage Oil. The products were developed by the company’s founder and chief wellness officer Dr. Jason Wersland, who found that integrating CBD into his Theragun percussive massage therapy helped patients feel better naturally. 

"As a company, we continue to innovate within the tech wellness space beyond our Theragun Percussive Massage Therapy devices, which led us to the evolution of Therabody," Wersland said. "Now with the introduction of TheraOne, we have become the premium destination for whole-body natural wellness solutions. It is important for our customers to know that under certain circumstances, there are natural and effective alternatives to pain medications. Theragun has always been a natural approach to successfully treating pain and now TheraOne will be an additional natural wellness solution.”

The hemp for the TheraOne line was grown on the company’s exclusive farm in Colorado. Once extracted, the full-spectrum hemp is formulated with the company’s patent-pending Biosorb technology, which it said primes oil concentrate to increase effectiveness, improve consistency and increase shelf life. Therabody triple tests its products before having them third-party verified with certificates of analysis. Each product also features a QR code that allows consumers to view the certificate for each product on the Therabody website. 

The products, which range in price from $55 to $75, currently are sold on the Therabody website and through select retailers. 

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

VIDEO CASE STUDY: How Haleon Won Game Day at Walmart

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.
Haleon 'Defense Codes' program at Walmart

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026
X
This ad will auto-close in 10 seconds