Skip to main content

Therabody rolls out TheraOne CBD line

salazar

Therabody — formerly known as Theragun — has officially launched its collection of CBD products, TheraOne. The company had announced the line alongside its new name and devices in May, marking its first move in the CBD space with full-spectrum products made from its proprietary strain of hemp. 

TheraOne’s five products — all of which have earned the USDA Certified Organic Seal — include Activate CBD Lotion, Recover CBD Lotion; Revive CBD Body Balm, Sleep CBD Tincture and Soothe CBD Massage Oil. The products were developed by the company’s founder and chief wellness officer Dr. Jason Wersland, who found that integrating CBD into his Theragun percussive massage therapy helped patients feel better naturally. 

"As a company, we continue to innovate within the tech wellness space beyond our Theragun Percussive Massage Therapy devices, which led us to the evolution of Therabody," Wersland said. "Now with the introduction of TheraOne, we have become the premium destination for whole-body natural wellness solutions. It is important for our customers to know that under certain circumstances, there are natural and effective alternatives to pain medications. Theragun has always been a natural approach to successfully treating pain and now TheraOne will be an additional natural wellness solution.”

The hemp for the TheraOne line was grown on the company’s exclusive farm in Colorado. Once extracted, the full-spectrum hemp is formulated with the company’s patent-pending Biosorb technology, which it said primes oil concentrate to increase effectiveness, improve consistency and increase shelf life. Therabody triple tests its products before having them third-party verified with certificates of analysis. Each product also features a QR code that allows consumers to view the certificate for each product on the Therabody website. 

The products, which range in price from $55 to $75, currently are sold on the Therabody website and through select retailers. 

Most Popular Content

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.
2025 omnishopper awards

P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
p2pi live

Kroger, Mondelez, Disrupt Customer Experience to Deliver Results

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.
LIVE RE-HUMANIZING OMNICHANNEL

The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.
grocery
X
This ad will auto-close in 10 seconds