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Rob's focal point and headline edits 3 Rob Mahoney 8/13/2024 Focal point text Related Content Rob's focal point and headline edits 3 About the Author Uploaded Author Author bio Most Popular Content Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Kroger Consolidates Media, Loyalty and Insights Under RMN New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. Duracell Redesigns Battery Shopping Experience at Walmart Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time. What Shopper Marketers Need to Know About Back-to-School 2025 Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. Kroger Expands In-Store Media Solutions Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.