Skip to main content

Mile High Labs infuses sparkling waters

a person posing for the camera

Mile High Labs, a bulk supplier of hemp-derived cannabinoid ingredients for private brand CBD and consumer brands, has a new product partner in CarryOn sparkling water beverages that are infused with the company’s CBD.

Broomfield, Colo.-based Mile High Labs is supplying the CBD ingredients to Boston-based CarryOn for its two recently launched beverages, a sparkling grapefruit flavor and a sparkling blueberry. The drinks for now will be available in Colorado this summer.

The Carry On brand was developed by Ocean Spray Cranberries’ Lighthouse Incubator, which was created by the farmer-owned cooperative last year to accelerate health and wellness-focused innovation, and its where CarryOn formulated and developed its two CBD-infused beverages with CBD supplied by Mile High Labs.

"Our implementation of the strictest manufacturing standards, like cGMP and ISO 9001, continues to give high-profile companies the confidence they need to bring their products to the CBD space," said Stephen Mueller, chief executive officer, Mile High Labs.

Because of  COVID-19, members of the CarryOn team were unable to travel to Colorado to see the canning of the products but were able to approved through virtual tools. "This is a demonstration of the trust that we've built between our companies, as well as the technical expertise that Mile High Labs has on staff," said Dan Lane, customer development executive at Mile High Labs. "Together, we were able to ensure an on-time product launch even in the face of a historically disruptive event."

Most Popular Content

Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
Albertsons

Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 
Bobby Watts Ahold

Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
Lidl

Data Language Gap Undermining Retail Media Progress and Potential

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.
data language

Why Kroger Precision Marketing Wanted a Full-Funnel Reset

The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Kroger
X
This ad will auto-close in 10 seconds