Skip to main content

CarryOn splashes into the CBD market

salazar

A new brand is coming to market with two varieties of sparkling CBD water and a focus on mental health. Denver-based CarryOn is debuting with its Elevate and Descend CBD-infused sparkling water. 

Grapefruit-flavored Elevate, designed to help keep consumer calm but sharp, contains 10 mg of CBD and choline to aid with focus. Blueberry-flavored Descend, meant to provide relaxation without impairment, included L-theanine and 20 mg of CBD isolate. Both varieties contain 10 calories per 11.5-fl.-oz. can, as well as vitamins C and E, and are free of added sugar. 

"We believe mental wellbeing should be as second nature as physical fitness, and so we set out to create a CBD beverage that provides real functional benefits like focus and relaxation.  We understood there was a gap in the market for a trustworthy CBD beverage that tastes good, and also helps calm the mind without unwanted side effects. So, we set out to solve that gap with the CarryOn brand," said Josh Wiesman, Co-Developer of CarryOn brand. "No one should ever be made to feel bad or ostracized for prioritizing their mental wellness.  Our brand is dedicated to support in a meaningful way."

The company is working with the Colorado Restaurant Foundation’s Angel Relief Fund, having donated funds to support hospitality workers during the COVID-19 pandemic. The donation will support restaurant and food and beverage workers hwo have lost employment during the pandemic. 

CarryOn was developed by Ocean Spray Cranberries’ Lighthouse Incubator, which launched last year to help accelerate health and wellness-focused innovation. The company has launched as a pilot test in Colorado. 

Currently, the products are sold at AppleJack Liquor Stores in Colorado. Individual cans carry a suggested retail price of $4.99 each. 

Most Popular Content

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

How Giant Keeps Value-Seeking Shoppers Coming Back in an Era of Loyalty Fatigue

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.
Giant

Albertsons Debuts In-Store Digital Display Network

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.
albertsons x stratacache

If You Want to Accelerate Retail Media, Go Pick an Order

Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences.
Adam Stave

Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.
walmart
X
This ad will auto-close in 10 seconds