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Zolt debuts with Mixie Sticks

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A new CBD company is bringing a water-soluble solution to the category. Short Hills, N.J.-based Zolt recently launched its e-commerce site, which features its flagship product, Mixie Sticks — single-serve packets containing soluble powder in seven flavor formulas. 

Mixie Stick formulas include Rise+, a wake-up blend of full-spectrum hemp, caffeine and guarana; Balance, a blend that features only CBD isolate; and Dreamy, which includes CBD isolate and melatonin. 

The products are all made from hemp farmed in Kentucky and are vegan, kosher and free of gluten, as are the fruit, herbs, roots and extracts in the formulas. 


 

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